Released on: August 7, 2008, 8:41 am

Press Release Author: Nir Mizrachi

Industry: Electronics

Press Release Summary: We tend to think of objects as having fixed colors-an apple,
for example, is red.

Press Release Body: We tend to think of objects as having fixed colors-an apple, for
example, is red. In reality, an object's appearance results from the way it reflects
the particular light that is falling on it. Under white light, the apple appears red
because it tends to reflect light in the red portion of the spectrum and absorbs
light of other wavelengths. If a filter is used to remove red from light source, the
apple reflects very little and appears black. The fact that the color makeup of
light can change, therefore means that shifts can occur in the color appearance of
objects illuminated by it. Within limits, the brain compensates for these changes in
color appearance and we see things as we expect them to appear. But the changes are
there nonetheless and can affect the way people respond to objects and environments.






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